Expect more from your digital marketing. Get results from the traffic you already have.
Are your website visitors leaving without taking action? Has your site become an art museum — a place where visitors take a quick peak, and leave without inquiring or buying? Your site should be a strategic business tool not just a brochure. NeatWorks combines high-impact creative, direct marketing savvy and proven business strategies to help you engage your site prospects, increase your website conversion rates and turn more of your hard-earned website traffic into inquiries, leads and sales.
The NeatWorks Web Conversion Process
Web Audit
This first phase includes messaging, design, traffic, audience and keyword audits. These audits help you better define the message you want to convey and the look you want to present, the specific audience you need to reach and the keywords these prospects are using to find solutions to their problems.
Message Positioning and Definition
This next phase involves identifying the critical problems your audience is trying to solve, the solutions you provide and how these solutions specifically address their problems. It includes an analysis of what your competitors are saying and how they’re positioning themselves. And it involves a deep examination of your audience’s psychographics to better determine their attitudes and tastes.
Imagemotion
“Imagemotion” involves an analysis and review of the emotions that come with your audience’s “pain points” or problems. We use the information from the other NeatWeb phases to list emotions that convey the benefits of your solution. We develop an image “storyboard” to communicate those emotions. And we begin crafting persuasive, keyword-rich copy based on these motivators.
Design and Development
In this phase we develop the site’s architecture, persuasive navigation paths and page layouts. We put the necessary back-end applications in place to meet the site’s objectives. And we engage you in our comprehensive “NeatCheck” assessment to ensure that every aspect of the project is on target with the stated objectives.
Implementation
Lastly, NeatWeb’s implementation phase involves production, validation and testing, search-engine submission, deployment of a pay-per-click strategy (when applicable) and training clients on how to track, monitor and analyze conversion metrics.
Lucy is co-founder and Creative Director of NeatWorks, Inc., developing and refining the NeatWorks design style and philosophy, as well as providing creative direction to web and graphic design teams on all projects. Since the company’s founding in 2001, Lucy has worked with numerous clients to develop their brands. Her greatest motivation is bringing a client's unique vision to life.
As a partner of NeatWorks and one of the company’s co-founders, Kene Iloenyosi is responsible for business development and fostering business partnerships. Kene has been the driving force behind the company’s rapidly growing clientele and hugely successful strategy of marrying graphic design excellence with proven web design best practices.
